Wednesday, June 27, 2007

Mobile Computing & Single Mobile Females

Couple of very interesting anthropological studies on mobile phone usage.
  • 78 percent of females surveyed prefer to give their cell phone number to someone they are attracted to.
  • Cell Phone Replaces the Little Black Book. More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.
  • Average number of cell phone contacts: 63
  • What's in Your Pocket? Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%).
  • 12 percent of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone.
  • Who needs a watch? Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%).
  • Further evidence that points to use-case distinction between men and women. Women use camera, messaging and games, while men are more preoccupied with e-mail and the internet. Also, women gab just as much as men do!
About time we saw a Gucci device with a serious camera and some social networking goodies in there!!

1 comment:

Anonymous said...

Have you heard of a company called limelife that builds mobile games targeted at women? I've been meaning to check them out for a while:

http://csharma.wordpress.com/2006/02/03/games-for-girls/